Are North Face and Sprayground Really Luxury Brands in 2025?

Luxury branding is all about perception, but who gets to decide what's truly 'luxury'? In June 2025, the debate was alive and well, with two big names at the center: North Face and Sprayground. If you care about status, style, and the hype behind big labels, you’ll want to know what sets these brands apart from classic designers.

First up, North Face. For years, this brand rode the line between practical outdoor gear and must-have streetwear. You see the logo on mountain slopes and in city cafes. People buy North Face for the warmth and tech features. But lately, the price tags have gone up, and collabs with luxury houses like Gucci got everyone talking. Does that make it a luxury brand, or is it just great marketing? For some, it's the craftsmanship and exclusivity that puts a label into the luxury category. For others, it's all about the feeling you get when you wear it—and the heads you turn.

Now, onto Sprayground. You’ve seen the backpacks. They’re bright, bold, and often covered in wild graphics. Some sell out instantly, and resale prices can get pretty wild. Still, Sprayground doesn’t have the century-long legacy of fashion houses like Louis Vuitton or Prada. Is limited release enough to call something luxury, or does it need to come with a certain kind of heritage and quality? Sprayground thrives on rebellious marketing. It breaks the mold, not following the rules set by traditional luxury. Plenty of teens and college students love that vibe—and for some, that attitude is as valuable as any gold-embossed monogram.

A closer look at both brands shows how blurry the line between luxury and hype can get. With North Face, you have technical fabrics, premium construction, and street cred. With Sprayground, it’s about grabbing attention and signaling you’re ahead of the trends. Price matters, but so does scarcity and identity—the way a brand makes you feel like you’re part of something cool or exclusive. That feeling is what brands are really selling, and it just might be the new definition of luxury in 2025.

So where do you land? If you chase function and performance, North Face still delivers on the basics. If you want something edgy that stands out on campus, Sprayground is impossible to miss. Both have carved out loyal fans and found ways to spark big conversations in fashion. Trying to pick whether they're true luxury might not have a simple answer, but the debate itself says a lot about what people want from the brands they support today.