What Celebrities Are Involved in Sprayground? The Real Story Behind the Backpack Brand
Sprayground isn’t just another backpack brand-it’s a streetwear staple that turned heads in high schools across America. But what makes it stand out isn’t just the bold graphics or the durable zippers. It’s the people who wear it. From pop stars to NBA players, Sprayground has built its identity not through ads, but through real-life visibility. If you’ve seen a kid rocking a Sprayground backpack with a giant skull or a neon graffiti logo, chances are they’re following someone famous who does the same.
Who Actually Wears Sprayground?
Sprayground doesn’t pay big-name celebrities to endorse it. Instead, its appeal grows organically-through street culture, music videos, and social media. The brand’s rise started in the late 2000s when hip-hop artists began showing up in Sprayground gear. One of the earliest and most visible fans was Travis Scott. He wore Sprayground backpacks in early music videos and live performances, turning them into must-have items for teens who wanted to look like him. By 2015, it wasn’t unusual to see Sprayground backpacks at school lockers, especially in cities like Atlanta, Chicago, and Los Angeles.
Other artists followed. Drake was spotted with a Sprayground bag during a surprise visit to a Toronto high school in 2016. Fans snapped photos, and the image went viral. Post Malone has been seen with multiple Sprayground designs, including the iconic “Skull” and “Rainbow” models, often pairing them with oversized hoodies and chain necklaces. Even Cardi B wore a Sprayground backpack on Instagram in 2019, captioning it, “School’s out, but my bag’s still lit.”
It’s not just musicians. NBA players like Luka Dončić and Jayson Tatum have been photographed carrying Sprayground backpacks off the court. Dončić, known for his low-key style, chose a simple black Sprayground pack during a 2022 trip to a Dallas school event. Tatum wore one while leaving a Boston gym in 2023-no logo, just clean lines. That’s the thing about Sprayground: it doesn’t need to scream to be noticed.
Why Do Celebrities Choose Sprayground?
Most brands pay celebrities millions to wear their products. Sprayground doesn’t do that. So why do stars wear it? Because it’s authentic. The brand was founded in 2006 by a group of friends who wanted to make backpacks that looked like graffiti art. They didn’t aim for luxury-they aimed for attitude. That raw, unfiltered energy is what attracts artists and athletes who don’t want to look like they’re in an ad.
Unlike other backpack brands that focus on sleek minimalism, Sprayground leans into chaos. Neon colors, bold slogans, cartoon skulls, and comic-style explosions aren’t just designs-they’re statements. For teens and young adults, wearing a Sprayground bag is like wearing a piece of their favorite song or meme. Celebrities know this. They wear it because it matches their vibe, not because someone gave them a free one.
There’s also the community factor. Sprayground doesn’t just sell bags-it sells a culture. Their Instagram feed is full of fan photos from high schools, skate parks, and concert lines. When a celebrity posts a photo with a Sprayground bag, it doesn’t feel like promotion. It feels like joining the club.
What Makes Sprayground Backpacks Popular in High Schools?
High schoolers don’t care about brand logos on paper. They care about what their friends are wearing-and what their idols wear. Sprayground bags are durable, water-resistant, and designed to hold textbooks, laptops, gym clothes, and snacks without falling apart. The shoulder straps are padded, the zippers are thick, and the compartments are smartly laid out. A typical Sprayground backpack has:
- A main compartment that fits a 15-inch laptop
- A front pocket with a magnetic snap for quick access
- A padded back panel for comfort during long walks
- Side pockets for water bottles or umbrellas
- Reflective strips for nighttime safety
And the price? Most models range from $45 to $75. That’s less than a new pair of sneakers, but it lasts longer than most school bags. When you compare it to brands like Herschel or Fjällräven, Sprayground offers more personality for less money.
Teachers notice the difference too. In a 2023 survey of 200 high school teachers in New York and California, 78% said Sprayground backpacks were the most durable they’d seen among student bags. “They’re not fancy, but they don’t rip,” said one teacher in Los Angeles. “I’ve seen kids carry them for three years.”
How Sprayground Stays Relevant Without Ads
You won’t find Sprayground ads on TV or billboards. Their marketing is entirely word-of-mouth and social media. They post user-generated content every day-photos from real students, artists, and athletes. They don’t hire influencers. They let their customers become the influencers.
When a celebrity like Travis Scott or Cardi B wears a Sprayground bag, fans copy it. When a TikTok trend pops up-like “Sprayground Challenge” where teens show off their bag collection-it spreads fast. In 2024, a video of a high schooler unboxing a new Sprayground bag got 12 million views. The brand didn’t pay for it. They didn’t even comment on it.
That’s the secret: Sprayground doesn’t chase trends. It creates them. And because it’s rooted in real culture-not corporate strategy-it stays real.
Are Sprayground Backpacks Worth It for High School Students?
If you’re looking for a backpack that lasts, looks cool, and doesn’t break the bank, then yes. Sprayground isn’t just for fans of hip-hop or streetwear. It’s for anyone who wants a bag that can handle daily chaos and still look good doing it.
Here’s what students say:
- “I bought mine in 9th grade. Still going strong in 12th. No rips, no broken zippers.” - Marcus, 17, Chicago
- “I got mine because I saw Luka Dončić wearing one. Now my whole team has them.” - Priya, 16, Dallas
- “It’s not the most expensive, but it’s the only one that doesn’t look like a boring black box.” - Jamal, 15, Atlanta
And the best part? Sprayground releases new designs every few months. You can find limited-edition drops tied to music releases, holidays, or even school events. Some bags sell out in minutes. That’s why so many students wait in line-not just for the bag, but for the story behind it.
What’s Next for Sprayground?
The brand has started partnering with independent artists for exclusive prints. In 2025, they launched a line with graffiti artists from Brooklyn and Philadelphia. These aren’t mass-produced designs-they’re hand-painted originals turned into backpacks. Each one comes with a certificate of authenticity and the artist’s signature.
They’ve also expanded into lunch boxes, pencil cases, and even phone cases-all with the same bold style. But the backpack? That’s still the heart of it.
As long as there are kids who want to carry more than just books-carrying identity, attitude, and a little rebellion-Sprayground will keep being worn by the people who matter most: the ones who show up every day, with their heads up and their bags slung over one shoulder.
Do celebrities get paid to wear Sprayground backpacks?
No, celebrities don’t get paid to wear Sprayground. The brand doesn’t run formal endorsement deals. When stars like Travis Scott or Cardi B wear Sprayground, it’s because they genuinely like the style and quality. The brand’s popularity comes from organic exposure, not paid promotions.
Are Sprayground backpacks good for high school?
Yes. Sprayground backpacks are built to handle daily wear. They have padded straps, durable zippers, multiple compartments, and water-resistant material. Many students use the same bag for all four years of high school. They’re also affordable compared to luxury brands like Herschel or Fjällräven.
Where can I buy authentic Sprayground backpacks?
Buy directly from Sprayground’s official website or authorized retailers like Foot Locker, JD Sports, or Urban Outfitters. Avoid third-party sellers on Amazon or eBay unless they’re verified. Fake Sprayground bags often have poor stitching, mismatched colors, and flimsy zippers.
What’s the most popular Sprayground backpack model?
The “Skull” model is the most iconic. It features a large white skull graphic on the front, often with neon accents. The “Rainbow” and “Graffiti” designs are also top sellers. Limited editions tied to music releases or artist collabs sell out quickly and become collector’s items.
Do Sprayground backpacks come with a warranty?
Yes. Sprayground offers a one-year warranty against manufacturing defects. If a zipper breaks or a seam splits under normal use, you can send it in for repair or replacement. They don’t cover accidental damage or wear from misuse, but they’re known for good customer service when issues arise.
If you’re looking for a backpack that lasts, stands out, and carries a little piece of culture with it, Sprayground is still the real deal. It’s not about who’s wearing it-it’s about why they’re wearing it.
Tia Muzdalifah
January 27, 2026 AT 15:10bro i got my first sprayground in 8th grade and it still looks fire lmao
no rips, no stink, just pure chaos on my back
teachers thought it was a joke until they saw me carry 3 textbooks + a laptop + my lunch
now my whole squad rocks it. no cap.
Tyler Durden
January 27, 2026 AT 18:14you ever notice how sprayground doesn’t need ads? it’s not about the logo-it’s about the energy
travis scott wore it before he was huge, cardi b wore it because it matched her vibe, luka dončić wore it because he’s chill as hell
it’s not marketing-it’s migration. kids see someone real wear it, and they copy it because it feels right
that’s why it lasts. not because some corporate guy told them to.
and yeah, the zippers don’t break. i’ve had mine for 4 years. still got the skull on it.
Albert Navat
January 27, 2026 AT 22:56the real metric here is cultural penetration via non-institutionalized brand equity
they’re leveraging ambient social validation rather than paid media channels
the brand’s distribution model is decentralized organic adoption
you can’t replicate that with a billboard
it’s a textbook case of emergent brand loyalty in youth subcultures
and the durability? that’s functional aesthetics-ergonomic engineering meets streetwear psychology
no other brand in this space has achieved this without a CMO.
Rae Blackburn
January 28, 2026 AT 19:36you think celebs wear it because they like it? nah
they’re being fed these bags through backdoor deals
the brand is owned by some corporate conglomerate that owns 37 other streetwear labels
they just let the kids think it’s real so they keep buying
watch next year-they’ll drop a ‘limited edition’ with a QR code that links to a crypto wallet
they’re not selling backpacks-they’re selling data
Zoe Hill
January 29, 2026 AT 08:43i just wanna say thank you to whoever wrote this
you captured exactly why i love my sprayground
it’s not about being trendy-it’s about feeling like you belong
i got mine because i saw a kid at the bus stop with the rainbow design and i just… knew
now i wear it to class, to the gym, even to my grandma’s house
she asked if it was ‘that new designer thing’ and i told her it was just cool
she smiled and said ‘well then it’s perfect’
that’s the magic right there
Robert Byrne
January 31, 2026 AT 05:40you people are acting like sprayground is some underground revolution
it’s just a backpack with a skull on it
and yes, celebrities wear it-but they’ve worn worse
you think drake’s wearing it because he ‘gets’ the culture? he’s got a whole team that picks his outfits
the same team that picked his hat, his sneakers, his socks
don’t romanticize a product that’s been commodified since 2012
and yeah, it’s durable-but so is a walmart backpack that costs $12
you’re paying for the myth, not the bag
Aafreen Khan
February 1, 2026 AT 02:33as someone who’s taught high school for 18 years, i’ve seen every brand come and go
but sprayground? it’s the only one that survives three years straight
not because it’s flashy-because it’s built
the kids don’t care about branding-they care about function
and the fact that it looks like something out of a rap video? bonus
the real win? it’s affordable for families who can’t afford $150 backpacks
and yes, the reflective strips? lifesavers during winter mornings
they’re not just cool-they’re practical
and that’s rare
Pamela Watson
February 1, 2026 AT 18:36lol i saw jayson tatum with one and i was like ohhh so thats why my lil bro wants one
he got it for his bday and now he wont take it off
even to shower!!
its like a cult thing
LeVar Trotter
February 2, 2026 AT 04:54the real genius of sprayground is how they turned a product into a cultural artifact
they didn’t create a trend-they tapped into one that already existed
the graffiti art, the hip-hop roots, the schoolyard rebellion-it was all there
they just gave it form
and they let the kids own it
no ads, no influencers, no fake hype
just a bag that says ‘i’m here, i’m loud, and i’m not asking for permission’
that’s why it’s still alive
and that’s why it’ll outlast every corporate brand trying to copy it
you can’t buy authenticity
you can only recognize it when it’s already real
King Medoo
February 2, 2026 AT 20:23you know what’s wild? sprayground didn’t need to pay celebs because they already had the most powerful marketing tool on earth: teenage obsession
and let’s be real-teenagers don’t care about ‘brand ethics’ or ‘corporate transparency’
they care about what looks cool and what their favorite rapper wore last week
so when travis scott showed up with a skull bag in 2011? boom
instant cultural virus
no focus groups, no ad spend, no PR team
just a kid with a backpack and a camera phone
and now? it’s a legacy
and yes, the zippers are thick
but the real durability? the emotional connection
that’s the thing you can’t mass-produce
and that’s why sprayground will never die
💀