What Is the Most Popular Backpack Color for High School Students?

When you walk into any high school hallway on a Monday morning, you’ll see a sea of backpacks. Some are bright, some are muted, but most of them? They’re the same color. If you’ve ever wondered why so many students carry the same kind of bag, the answer isn’t just about style-it’s about practicality, peer pressure, and what’s actually available on store shelves.

Black Is Still the Default

Black is the most popular backpack color for high school students in 2025. It’s not even close. Surveys from major retailers like Target, Amazon, and Backpacker’s Warehouse show that black accounts for nearly 60% of all backpack sales aimed at teens. Why? Because it hides dirt. A lot of it. Lunch spills, rain, marker stains, gym clothes rubbing off-black doesn’t show any of it. And for a kid who’s rushing between classes, sports, and part-time jobs, that’s a huge win.

It’s also the most versatile. Black goes with everything: hoodies, jeans, uniforms, dress shirts under blazers. No one’s going to say, “Why are you wearing a neon green backpack with your navy blazer?” But if you show up with a bright yellow one? You’re going to get asked about it. And not in a good way.

Gray and Navy Are the Quiet Contenders

After black, gray and navy are the next most common colors. Together, they make up about 30% of sales. Gray is growing in popularity because it’s not as harsh as black, but still neutral enough to blend in. It’s the color of modern laptops, wireless earbuds, and minimalist sneakers-so it fits the aesthetic teens are going for.

Navy, on the other hand, is a smart choice for students who want something a little more polished. It’s common in schools with dress codes that require “professional” attire. A navy backpack looks intentional, not childish. It’s also less likely to show fading than black, which can turn grayish after a year of daily use.

Why Not Bright Colors?

You’ll still see reds, blues, greens, and even pink backpacks-but they’re the exception, not the rule. Bright colors are usually bought by younger students or as a statement piece. In high school, standing out too much can be a social risk. A lime green backpack might get you a few compliments from teachers, but it could also make you a target for teasing. And let’s be real: most teens don’t want to be the one everyone points to.

There’s also the issue of resale value. If you’re planning to sell your backpack after freshman year, black holds its value better than anything else. Used black backpacks on eBay or Facebook Marketplace sell faster and for higher prices than any other color.

What About Patterns and Designs?

Patterns like camo, plaid, or geometric prints are popular in middle school. By high school, they fade out. Why? Because teens start caring about how their gear looks in photos, in college applications, and in job interviews. A plain black backpack doesn’t distract. It says, “I’m here to work.”

Brands like JanSport, Herschel, and Fjällräven know this. Their best-selling models-JanSport’s SuperBreak, Herschel’s Little America, Fjällräven’s Kånken-are all offered in black as the default option. Other colors? They’re seasonal. Limited. Often sold out by September.

What About Gender?

There’s a myth that girls prefer pink and boys prefer black. That’s outdated. In 2025, girls are just as likely to carry black or navy backpacks as boys. The shift started around 2020, when brands stopped gendering colors. Now, pink backpacks are marketed as “rose” or “dusty mauve,” and they’re sold to everyone. But even then, they’re a tiny fraction of sales-under 5%.

One study from the University of Michigan’s Youth Fashion Lab tracked 1,200 high schoolers across 12 states. They found no statistically significant difference in color preference based on gender. The real driver? Social conformity. Students pick colors that match what their friends carry.

What About School Rules?

Some schools have dress codes that ban “distracting” colors or patterns. In those cases, black, gray, and navy aren’t just popular-they’re required. A school in Ohio banned all colors except black, gray, and navy in 2023. Sales in that district jumped 40% for black backpacks the next year. Other districts followed suit.

Even in schools without strict rules, the culture pushes toward neutral tones. Students don’t want to be the odd one out. And if your backpack looks like everyone else’s, you’re less likely to be mistaken for someone else’s. That’s a real concern when you’re carrying a laptop, textbooks, and a lunchbox.

What Should You Buy?

If you’re shopping for a backpack for high school, here’s the simple truth: go with black. It’s the safest, most practical, and most socially accepted choice. It lasts longer, hides messes better, and won’t make you stand out in a bad way.

But if you really want to express yourself? Buy a black backpack and add a small, removable charm or pin. That way, you keep the practicality but still have a personal touch. Or get a gray one if you want something softer than black but still neutral.

Don’t buy a bright color unless you’re ready for the questions. And don’t buy a patterned one unless you’re okay with it looking dated by winter break.

Why This Matters Beyond Style

Backpack color might seem trivial, but it’s part of a bigger pattern. High school is where kids start learning how to navigate social expectations. What you wear, what you carry, even what color your bag is-it all sends a message. Choosing black isn’t about being boring. It’s about choosing to fit in so you can focus on what actually matters: school, friends, and figuring out who you are.

And if you’re a parent shopping for your kid? Don’t overthink it. Buy black. You’ll thank yourself in April when the backpack still looks new-even after a year of chaos.

If you’re choosing a backpack for high school, don’t get caught up in trends. Focus on durability, comfort, and how well it hides the mess of daily life. The color you pick matters less than how well it holds up. And in 2025, black still wins.